I am an Architect of Narrative Identity and Scalable Content Ecosystems.
I believe every brand has a narrative heartbeat, but very few know how to make it scale. I operate at the high-stakes intersection of brand strategy and cinematic production—leading with a "steady hand" to translate complex business objectives into stories that move audiences and deliver measurable growth.
The $500M Growth Story: As the creative voice and vision for Essentia Water, I architected a brand narrative that helped scale annual revenue from $5M to $500M, leading to a landmark global acquisition by Nestlé. I owned the "boardroom-to-broadcast" workflow—pitching 12-month narrative strategies to the C-suite and directing elite talent like Patrick Mahomes on-set for national campaigns.
A Writer’s Instinct, A Producer’s Grit: Today, through Favorite Day Productions, I partner with premium lifestyle and heritage brands—including global leaders like Apple Music—to build content ecosystems that define their categories. Leveraging deep expertise in three-act narrative structure, I ensure every piece of content serves a larger strategic purpose, driving brand equity through high-craft, intentional storytelling.
Dog person. Writer at heart.
“He is a passionate storyteller and a valued contributor to the creative. He has extensive experience in social media strategy and execution. Chad is a collaborator and a team player and can develop a unique voice for any brand.”
“He brought our brand to life in a multi-dimensional way with great concepts and perfect writing. He is a great guy, who just gets it.”
“Chad was instrumental in developing a smart strategy and driving creative concepting and execution of an award-winning social media campaign that not only really put (us) on the map but it was the envy of the beverage industry as well.”
